World of Tanks Superbowl Advertisements - Were they the right choice?
World of Tanks had four Superbowl advertisements. They were listed on the World of Tanks web page in a new item:
http://worldoftanks.com/en/news/general-news/tune-in-big-game/
You can watch all four on that link.
I talked with a random sampling of people who don't play World of Tanks that watched the Superbowl. They included relatives, friends, coworkers, and some employees of local businesses. Most of the gamers and the non gamers said they don't really remember the commercials that well and there was nothing in the commercial that made them want to go to the web site in the commercial or find out more about the game.
The few that remembered the commercials and said they laughed at the commercials were in the 12-22 year old age range. The issue with that is World of Tanks is a free to play game that requires players to spend real money on additional game items to make a profit. Most 12 to 22 year old people don't have a large disposable income. Wargaming previously said the average World of Tanks player is a male in his 30's. The commercials need to be targeted to people older than teenagers and people in their early 20's. In my own experience playing the game, players in their mid 20's and younger than that usually don't spend much money on the game. Even a $25 purchase of in game goods seems difficult for them when they can buy a whole other game or game collection on Steam for the same price or take their significant other out to a movie for the same price. Wargaming needs to target people with more disposable income than players in the 12 to 22 year old age range.
